Hyper-Personalization & Privacy: Are We the New Tamagotchis?

Remember Tamagotchis? Those tiny, digital pets from the late '90s and early 2000s kids had to feed, entertain, and put to bed—or risk them “dying”? Fast forward to 2025, and it feels like the roles have reversed. Today, AI-driven hyper-personalization acts like a modern caretaker, feeding us curated content, nudging us to exercise, suggesting what to buy, and even hinting at who we should date. But as AI takes on the role of our digital babysitter, a critical question emerges: Are we truly in control, or have we become the Tamagotchis?